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Title:  Content Marketing Specialist

Location: 

US CA

About Descartes: 

Descartes Unites the People and Technology that Move the World
The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex.  By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they’re needed, when they’re needed. 


We’re one of the most broadly deployed logistics and supply chain technology companies in the world. More than 22,000 customers around the globe use our cloud-based solutions to transform the way they move inventory and information to enhance productivity, better serve customers, thrive competitively, keep pace with evolving regulations, and respond to rapidly changing market conditions. Descartes is publicly traded (Nasdaq:DSGX, TSX:DSG) with headquarters in Waterloo, Ontario, Canada, and offices and partners around the world. With record financial performance for more than 16 years, we lead the industry in innovation investment. Every day, logistics service providers, manufacturers, retailers, distributors, and other logistics-intensive businesses of all sizes rely on our scale, stability, and comprehensive solution footprint to move what’s most important to them. Learn more at www.descartes.com.


We’re growing fast and invite you to join our amazing team. 
 

 


The opportunity
We need a passionate content developer with digital marketing skills ready to take the next step in their career to join our team. Working as part of a dynamic and fast-paced team, you will play a strategic and tactical  role in the collaborative planning and creation of comprehensive digital content and inbound marketing programs focused on generating awareness, traffic, and high-quality leads aligned with our organizational, solution, and revenue generation objectives. You will design, develop, and deploy comprehensive marketing and communication programs, campaigns, promotions and events focused on revenue generation and positioning Descartes as a thought leader. 

 

What's in it for you?
Build a career with an established and growing global organization, where you can put your existing knowledge and expertise to good use and at the same time learn valuable new skills, as well as have the chance to work with industry and marketing thought leaders. 
You want to collaborate to define current challenges and opportunities within the market and develop plans and content  to address market needs that drive revenue. This is an opportunity to combine strategy and creativity with numbers and ideas to make a measurable impact on our business. You will directly generate leads through your writing and designs, while managing the roll out and execution of the marketing strategy. To help ensure success, we strive to ensure that each team member has the tools and support they need to make valuable contributions.
At Descartes, we value the contributions that each employee makes towards achieving our corporate goals. As you help expand the business, you will have the opportunity to grow into a more senior leadership position within marketing,  explore other globally focused roles within our organization or advance in other relevant areas of the business.

 

What you will focus on:
●    Content development. You will design, develop, and deliver web-based content and assets in alignment with SEO and PPC/digital advertising related objectives and key results. You will manage the execution of content for social media, sales toolkits, campaigns, events and other initiatives, including interviewing key stakeholders, researching background information, and writing blog posts, white papers, copy for landing pages, websites etc.

●    Leverage technology and analytics. You will set, measure, meet, and adjust KPIs based on web traffic and campaign performance to ensure lead generation, conversion, attraction, and engagement. You will deploy automated web, blog, and social media campaigns. You will track analytics, including click-rate, open-rate, cost-per-lead, determining the cost-effectiveness and ROI of a campaign, and reporting up to leadership. 
What you bring: 
●    The education and hands-on experience. You have a diploma or degree in Marketing or a related field and progressive experience creating and launching marketing content and digital campaigns for demand generation. You have outstanding content development and deployment skills, and the ability to adopt our brand's voice across all messaging and content. Ideally, you have exposure to supply chain management, logistics operations, and/or B2B Saas technology solutions. 

●    The knowledge. You have experience in end-to-end marketing from account-based marketing strategy, sales enablement, competitive analysis, and content development to digital marketing, including social media, SEO and demand generation and inbound lead generation. You understand how to identify target audiences and devise campaigns that engage, inform and motivate action. You can channel the data and solution creatively to generate measurable results.

●    The analytical mindset and the creative spirit. You can set and measure KPIs, derive insights and plan future actions based on the data. You have excellent judgment and can make thoughtful decisions as an innovative problem solver.  You have ideas, and you know how to bring them to life in a measurable, impactful way.

●    The technical toolbox. You are highly proficient with marketing tools and solutions (6Sense, Brightedge), Google Analytics, and Capterra. You are tech-savvy and can get up to speed on the systems we use, the products we build, and the business problems they solve, diving in deep to truly understand how to engage prospects and existing clients. 

●    The collaboration skills. You are a relationship builder who is self-aware and loves reaching across teams and levels to gain insights, information, and expertise for the content you are working on. You can strategically and collaboratively apply your industry insights to contribute to the growth and success of the team and the marketing function of your business line.

●    The drive. You are willing to do whatever it takes to get the job done, no matter how big or small. You can work independently and effectively in a fast-paced environment, juggling several projects with a spirit of flexibility and a positive outlook. 

●    The flexibility. We foster a remote work environment. You are willing to travel domestically and internationally on occasion when it is safe to do so again.

 

Location: This is a Remote opportunity open to applicants authorized to work anywhere within Canada or the United States.

 


 

Join Us
As we scale, we’re looking for new doers, collaborators and innovators to join Descartes in uniting the people and technology that move the world as the Global Leader in Logistics and Supply Chain Technology. We’re entrepreneurial, hardworking, geeky-in-a-good way problem solvers. Guided by our values, we nurture a TEAM focused culture that invests in people and creates opportunities for advancement across a broad spectrum of career paths. We prioritize work-life balance and foster an environment with the space to take ownership, to be heard, and to carve a path for your individual accomplishments to help drive our success. At Descartes, everyone has a voice and the best argument wins, regardless of who makes it. We offer competitive compensation, great benefits, remote and flexible work hours, and the opportunity to join a company on an awesome mission with a great existing team and trajectory.


Descartes also has a deep sense of environmental responsibility. Learn more about how we helped our customers save over 552,000 metric tons of CO2 in 2020 by reducing fuel and paper consumption: https://www.descartes.com/who-we-are/social-responsibility-sustainability/environmental-impact.  Join a team that’s committed to working with customers to conserve resources and enhance sustainability.


At Descartes, everyone has a voice and the best argument wins, regardless of who makes it. We offer competitive compensation, great benefits, remote and flexible work hours, and the opportunity to join a company on an awesome mission with a great existing team and trajectory. If you feel you have 70% of the qualifications we are looking for, and Descartes sounds like the team and the mission you want to be part of, apply now. We can't promise it will be a fit, but we do promise to consider your experience.

 

Due to COVID-19, we've implemented a virtual hiring process and continue to interview candidates by phone or video (Microsoft TEAMS) and are on-boarding new hires remotely. We value the safety of each member of our community because we know we're all in this together.

 

We are an Equal Employment employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected status, or any other characteristic protected by federal, provincial, or local law. For more information about our commitment to equal employment opportunity, please review our Code of Business Conduct and Ethics at Descartes.com. Descartes is committed to working with and providing reasonable accommodations to job applicants with disabilities. Applicants in North America with a disability who require a reasonable accommodation for any part of the application or hiring process can email us at hrna@descartes.com. Provide your name and contact information along with the accommodation needed to assist you with the application process. Your request will be responded to as soon as possible. Reasonable accommodations will be determined on a case-by-case basis.


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