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Title:  Digital Campaign Manager

Location: 

Waterloo, ON, N2V 1C6

About Descartes: 

Descartes Unites the People and Technology that Move the World
The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex.  By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they’re needed, when they’re needed. 


We’re one of the most broadly deployed logistics and supply chain technology companies in the world. More than 22,000 customers around the globe use our cloud-based solutions to transform the way they move inventory and information to enhance productivity, better serve customers, thrive competitively, keep pace with evolving regulations, and respond to rapidly changing market conditions. Descartes is publicly traded (Nasdaq:DSGX, TSX:DSG) with headquarters in Waterloo, Ontario, Canada, and offices and partners around the world. With record financial performance for more than 16 years, we lead the industry in innovation investment. Every day, logistics service providers, manufacturers, retailers, distributors, and other logistics-intensive businesses of all sizes rely on our scale, stability, and comprehensive solution footprint to move what’s most important to them. Learn more at www.descartes.com.


We’re growing fast and invite you to join our amazing team. 
 

 

We need a passionate digital marketer ready to take the next step in their career to join our Transportation Management team as a Field Marketing Specialist. You will execute integrated marketing campaigns to drive engagement and demand generation. 

 

What's in it for you? 

Influence and impact. You have a love of technology, and you are interested in a chance to build on your hands-on experience and make an impression researching, analyzing, planning and testing. You want to be part of an influential team, where you can apply your creative problem solving to further propel us along an impressive growth trajectory through demand generation. 

Immediate and ongoing professional advancement. At Descartes, we value the contributions that each employee makes towards achieving our corporate goals. We strive to ensure that each team member has the tools and support they need to make valuable contributions. You will have the chance to work with and learn from marketing thought leaders. As the business expands, you will have the opportunity to grow into a manager with increased campaign ownership or move into Sales or Customer Success if your interest lies there. 

 

What you will focus on: 

Integrated marketing campaigns. You will design demand-generation initiatives leveraging sourced or newly developed content. You will collaborate with the sales team on campaign details, follow-up and outcomes, including financial impact.  

Manage marketing data and segmentation. You will identify target markets, research business intelligence, and build contact lists. You will analyze key campaign metrics to gauge success and define best practices. 

Drive lead generation. You will create and manage end-to-end demand generation, drip, and nurture campaigns to improve market visibility. You will build and collaborate on content to support overall marketing operations, including collateral, blog posts, webinars, and events. You will leverage ABM/ABO tactics where applicable. 

Leverage technology and analytics. You will set, measure, meet, and adjust KPIs based on campaign performance to ensure lead generation, conversion, attraction, and engagement. You will track analytics, including click-rate, open-rate, cost-per-lead, determining the cost-effectiveness and ROI of a campaign, and reporting up to leadership. You will work closely with Sales and Client Success to establish closed-loop analytics to understand how our inbound marketing activity converts new clients and continually refine our process to convert leads. 

Build relationships. You will work closely with Sales on campaign details, plan tactics, ensure effective implementation, and understand performance results. 

Analyze performance. You will report on and manage campaign performance to gauge success and define best practices. 

 

What you bring:  

The education and hands-on experience. You have a diploma or degree in a related field and 1-2 years of experience in marketing. Ideally, you have exposure to supply chain management, logistics operations, or technology.  

The analytical mindset and the creative spirit. You can set and measure KPIs, derive insights and plan future actions based on the data. You have ideas, and you know how to bring them to life in a measurable, impactful way. 

The technical toolbox. You have exposure to marketing automation tools (ClickDimensions, Microsoft marketing tools, 6sense) and a CRM system. You are tech-savvy and can get up to speed on the systems we use, the products we build, and the business problems they solve, diving in deep to truly understand how to engage prospects and existing clients.  

The drive. You are willing to do whatever it takes to get the job done, no matter how big or small. You can build collaborative relationships to partner on initiatives or work independently; either way, you are deadline-driven and detail-oriented. You thrive in a fast-paced environment, juggling several projects with a spirit of flexibility and a positive outlook.  

The flexibility. We foster a remote work environment. You are willing to travel domestically and internationally on occasion when it is safe to do so again. 

 

Location: This is a remote opportunity open to applicants authorized to work in Canada or the United States.

 

 

Join Us
As we scale, we’re looking for new doers, collaborators and innovators to join Descartes in uniting the people and technology that move the world as the Global Leader in Logistics and Supply Chain Technology. We’re entrepreneurial, hardworking, geeky-in-a-good way problem solvers. Guided by our values, we nurture a TEAM focused culture that invests in people and creates opportunities for advancement across a broad spectrum of career paths. We prioritize work-life balance and foster an environment with the space to take ownership, to be heard, and to carve a path for your individual accomplishments to help drive our success. At Descartes, everyone has a voice and the best argument wins, regardless of who makes it. We offer competitive compensation, great benefits, remote and flexible work hours, and the opportunity to join a company on an awesome mission with a great existing team and trajectory.


Descartes also has a deep sense of environmental responsibility. Learn more about how we helped our customers save over 552,000 metric tons of CO2 in 2020 by reducing fuel and paper consumption: https://www.descartes.com/who-we-are/social-responsibility-sustainability/environmental-impact.  Join a team that’s committed to working with customers to conserve resources and enhance sustainability.

If you feel you have 70% of the qualifications we are looking for, and Descartes sounds like the team and the mission you want to be part of, apply now. We can't promise it will be a fit, but we do promise to consider your experience.

 

Due to COVID-19, we've implemented a virtual hiring process and continue to interview candidates by phone or video (Microsoft TEAMS) and are on-boarding new hires remotely. We value the safety of each member of our community because we know we're all in this together.

 

We are an Equal Employment employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected status, or any other characteristic protected by federal, provincial, or local law. For more information about our commitment to equal employment opportunity, please review our Code of Business Conduct and Ethics at Descartes.com. Descartes is committed to working with and providing reasonable accommodations to job applicants with disabilities. Applicants in North America with a disability who require a reasonable accommodation for any part of the application or hiring process can email us at hrna@descartes.com. Provide your name and contact information along with the accommodation needed to assist you with the application process. Your request will be responded to as soon as possible. Reasonable accommodations will be determined on a case-by-case basis.


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