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Title:  Marketing/ SEO Specialist

Location: 

US

About Descartes: 

Descartes Unites the People and Technology that Move the World
The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex.  By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they’re needed, when they’re needed. 


We’re one of the most broadly deployed logistics and supply chain technology companies in the world. More than 22,000 customers around the globe use our cloud-based solutions to transform the way they move inventory and information to enhance productivity, better serve customers, thrive competitively, keep pace with evolving regulations, and respond to rapidly changing market conditions. Descartes is publicly traded (Nasdaq:DSGX, TSX:DSG) with headquarters in Waterloo, Ontario, Canada, and offices and partners around the world. With record financial performance for more than 16 years, we lead the industry in innovation investment. Every day, logistics service providers, manufacturers, retailers, distributors, and other logistics-intensive businesses of all sizes rely on our scale, stability, and comprehensive solution footprint to move what’s most important to them. Learn more at www.descartes.com. 
 
We’re growing fast and invite you to join our amazing team. 

Position Summary: The Marketing Specialist will be responsible for supporting the development and execution of a comprehensive pillar marketing plan (Transportation Management Solutions) focused on generation of quality sales leads, ensuring consistency with corporate positioning and communication across digital domains, and ultimately, supporting Descartes’ organizational and revenue generation objectives.

 

Responsibilities:
• Support the management, deployment and optimization of web-based content and assets in alignment with SEO related objectives and key results
• Support the development and execution of content for social media, sales toolkits, campaigns, events and other deliverables required by demand generation initiatives. 
• Collaborate with the sales teams to conduct research, ensure campaign processes and schedule execution of account-based efforts. 
• Support the assessment and measurement of all marketing concepts and campaigns to gauge success and define best practices for weekly and quarterly reporting to internal teams.  
• Support the tracking of program execution, maintenance and project finances to ensure quality and timeline expectations. 
• Develop and maintain a current understanding of industry trends, business challenges, topical issues, and more through research and engagement of industry resources including associations, publications, etc.
• Understand and execute marketing data management and segmentation. 
• Support identification of target markets, research business intelligence and build contact lists for marketing/sales campaigns via internal and external data sources. 


Qualifications:
• Bachelor’s Degree in Marketing, Design, Business or Communications.
• Minimum of three years of experience in B2B marketing with demonstrable success in positioning and promoting enterprise software solutions and services (preferably supply chain and/or SAAS solutions). 
• Competence as a creative writer with an eye for great emails and landing pages
• Strong project and time management skills with problem-solving ability, and metrics-driven thinking
• Ability to present ideas is such a manner so that others understand them and encourages others to share ideas for the benefit of many. 
• Proactive with strong attention to detail and a positive attitude.
• Experience with website Content Management Systems (CMS) such as Drupal or WordPress is preferred.
• Experience with Search Engine Optimization (SEO) and keyword management tools such as BrightEdge is preferred.
• Experience with Customer Relationship Management (CRM) systems and marketing automation tools, such as Microsoft Dynamics and / or Click Dimensions is a plus.
• Experience with Digital Advertising, Social, ABM & Multimedia Tools such as such as Google, LinkedIn, 6sense and Adobe Creative Suite is a plus.

 

Location: 
This is a remote opportunity, open to citizens or permanent residents of Canada or the US. #remote

 

Join Us
As we scale, we’re looking for new doers, collaborators and innovators to join Descartes in uniting the people and technology that move the world as the Global Leader in Logistics and Supply Chain Technology. We’re entrepreneurial, hardworking, geeky-in-a-good way problem solvers. Guided by our values, we nurture a TEAM focused culture that invests in people and creates opportunities for advancement across a broad spectrum of career paths. We prioritize work-life balance and foster an environment with the space to take ownership, to be heard, and to carve a path for your individual accomplishments to help drive our success. At Descartes, everyone has a voice and the best argument wins, regardless of who makes it. We offer competitive compensation, great benefits, remote and flexible work hours, and the opportunity to join a company on an awesome mission with a great existing team and trajectory.If you feel you have 70% of the qualifications we are looking for, and Descartes sounds like the team and the mission you want to be part of, apply now. We can't promise it will be a fit, but we do promise to consider your experience.

 

Due to COVID-19, we've implemented a virtual hiring process and continue to interview candidates by phone or video (Microsoft TEAMS) and are on-boarding new hires remotely. We value the safety of each member of our community because we know we're all in this together.

 

We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. For more information about our commitment to equal employment opportunity, please review our EEO is the Law, Pay Transparency Nondiscrimination Statement, EEO/AA Statement. Descartes participates in the E-Verify program. Please click below to learn more about the E-Verify program. Notice of E-Verify Participation Right to Work (English and Spanish).
Descartes is committed to working with and providing reasonable accommodations to job applicants with disabilities. Applicants in North America with a disability who require a reasonable accommodation for any part of the application or hiring process can email us at hrna@descartes.com. Provide your name and contact information along with the accommodation needed to assist you with the application process. Your request will be responded to as soon as possible. Reasonable accommodations will be determined on a case-by-case basis.

 


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