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Title:  Senior Marketing Manager, eCommerce Solutions

Location: 

US CA

About Descartes: 

Descartes Unites the People and Technology that Move the World
The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex.  By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they’re needed, when they’re needed. 


We’re one of the most broadly deployed logistics and supply chain technology companies in the world. More than 22,000 customers around the globe use our cloud-based solutions to transform the way they move inventory and information to enhance productivity, better serve customers, thrive competitively, keep pace with evolving regulations, and respond to rapidly changing market conditions. Descartes is publicly traded (Nasdaq:DSGX, TSX:DSG) with headquarters in Waterloo, Ontario, Canada, and offices and partners around the world. With record financial performance for more than 16 years, we lead the industry in innovation investment. Every day, logistics service providers, manufacturers, retailers, distributors, and other logistics-intensive businesses of all sizes rely on our scale, stability, and comprehensive solution footprint to move what’s most important to them. Learn more at www.descartes.com. 
 
We’re growing fast and invite you to join our amazing team. 

 

We are excited to speak to you about this opportunity. If you are interested in joining our growing team, please apply to this link directly.

The opportunity


We are looking for a tenacious and eager, leadership-minded marketing guru to manage end-to-end marketing strategy and execution in our fast-growing ecommerce line of business. Our shipping and warehouse management solutions are used by thousands of customers across a growing ecosystem of over 90 partners at the forefront of the ecommerce industry including: Shopify, Ebay, Amazon, Magento, Big Commerce, WooCommerce and Etsy.
Reporting to the Vice President, Marketing, North America, you will collaborate with a team of internal solution stakeholders and domain experts to devise and drive marketing and demand generation strategy, planning, and execution with a dedicated marketing team.

 

What is in it for you?
Immediate and ongoing professional advancement, exposure, and impact. 
Step up to a Senior Marketing Manager role to hone your skills, develop your experience, and grow your network in the dynamic ecommerce space. Use your content development, digital marketing, communication, analytics and leadership skills to contribute to one of the fastest growing solution segments of our business. This is an opportunity to oversee a team, be strategic, and to make a measurable impact on our eCommerce business.
At Descartes, we value the contributions that each employee makes towards achieving our corporate goals. We strive to ensure that each team member has the tools and support they need to make valuable contributions. You will have the chance to collaborate with and learn from globally recognized industry leaders who pride themselves on delivering quality services and market-leading innovations. As the business expands, you will have the opportunity to grow into a more senior leadership position or explore other globally focused roles within our organization.

 

What you will focus on:
●    Lead the strategy. You will drive the design, development, and rollout of an end-to-end marketing strategy for the solution area. You will play a critical role in guiding the overall go-to-market planning for North America: SEO, content/writing, campaign management, reporting, trade events, customer/prospect events, joint partner marketing, communications, and PR. You will set, measure, meet and adjust KPIs to ensure the success of lead generation, conversion, attraction, and engagement. You will collect go-to-market and competitive intelligence, analyze demand, build business frameworks, and test hypotheses.  
●    Partner with stakeholders. You will collaborate with senior level influencers from Sales, Industry Strategy, product management, and Executive Management to develop product positioning and messaging that differentiates our products in the market. You will design plans that address challenges, gain buy-in from stakeholders, influence their decisions, and increase revenue dollars. 
●    Powerful content. You will lead the creation of long- and short-form collateral, including FAQs, infographics, blog posts, email campaigns, web copy, newsletters, articles, white papers, and other content that nurtures current and future client relationships.
●    Team performance and deliverables. You will be directly accountable for the overall planning, budgeting, performance measurement, and reporting of product marketing programs for eCommerce solutions. You will oversee a team, manage their performance and skill development, and provide coaching and guidance as needed.

 

What you bring: 
●    The hands-on experience. You have 7+ years of progressive experience in marketing. You excel at both strategy and execution, and you have stakeholder management experience. You have experience performing market research activities, synthesizing data, and providing compelling outputs of your findings to drive decision-making. You have expertise in demand generation, engaging prospects through a multi-prong approach. Ideally, you have exposure to eCommerce (post-sales), supply chain management, logistics operations, or technology. You have experience in end-to-end marketing from account-based marketing strategy, sales enablement, competitive analysis, and content development to digital marketing, including social media, SEO, demand generation, and email campaigns. You understand how to identify target audiences and devise campaigns that engage, inform and motivate action. 
●    The analytical mindset and the creative spirit. You have strong, evidence-based decision-making abilities, the capacity and motivation to research, analyze performance metrics, and present solutions. You have excellent judgment and can make thoughtful decisions as a creative problem solver.  You have ideas, and you know how to bring them to life in a measurable, impactful way.
●    The technical toolbox. You are highly proficient with a CRM, a CMS, marketing automation tools, and analytics tools. You are tech-savvy and can get up to speed on the systems we use, the products we build, and the business problems they solve, diving in deep to truly understand how to engage prospects and existing clients. 
●    The collaboration skills. You are a relationship builder who is self-aware and loves reaching across teams to gain insights, information, and expertise for the content you are working on. You have exceptional verbal and written communication skills.
●    The leadership ability. You operate with and instill in your team a high degree of integrity, honesty, and ethics. You can lead and guide a team providing coaching and direction, managing individuals' goals, performance, and professional development. You can strategically and collaboratively apply your industry insights to contribute to the growth and success of the team and the marketing function of your business line.
●    The drive. You are willing to do whatever it takes to get the job done, no matter how big or small. You can work independently and effectively in a fast-paced environment, juggling several projects with a spirit of flexibility and a positive outlook. 
    The flexibility. We foster a remote work environment. You are willing to travel domestically and internationally on occasion when it is safe to do so again.

 

Location: This is a remote opportunity for applicants authorized to work in Canada or United States

 

Join Us 
As we scale, we’re looking for new doers, collaborators and innovators to join Descartes in uniting the people and technology that move the world as the Global Leader in Logistics and Supply Chain Technology. We’re entrepreneurial, hardworking, geeky-in-a-good way problem solvers. Guided by our values, we nurture a TEAM focused culture that invests in people and creates opportunities for advancement across a broad spectrum of career paths. We prioritize work-life balance and foster an environment with the space to take ownership, to be heard, and to carve a path for your individual accomplishments to help drive our success.  

 

Descartes also has a deep sense of environmental responsibility. Learn more about how we helped our customers save over 552,000 metric tons of CO2 in 2020 by reducing fuel and paper consumption: https://www.descartes.com/who-we-are/social-responsibility-sustainability/environmental-impact.  Join a team that’s committed to working with customers to conserve resources and enhance sustainability. 

 

At Descartes, everyone has a voice and the best argument wins, regardless of who makes it. We offer competitive compensation, great benefits, remote and flexible work hours, and the opportunity to join a company on an awesome mission with a great existing team and trajectory. If you feel you have 70% of the qualifications we are looking for, and Descartes sounds like the team and the mission you want to be part of, apply now. We can't promise it will be a fit, but we do promise to consider your experience. 

 

Due to COVID-19, we've implemented a virtual hiring process and continue to interview candidates by phone or video (Microsoft TEAMS) and are on-boarding new hires remotely. We value the safety of each member of our community because we know we're all in this together. 

 

We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. For more information about our commitment to equal employment opportunity, please review our EEO is the Law, Pay Transparency Nondiscrimination Statement, EEO/AA Statement. Descartes participates in the E-Verify program. Please click below to learn more about the E-Verify program. Notice of E-Verify Participation Right to Work (English and Spanish)
Descartes is committed to working with and providing reasonable accommodations to job applicants with disabilities. Applicants in North America with a disability who require a reasonable accommodation for any part of the application or hiring process can email us at hrna@descartes.com. Provide your name and contact information along with the accommodation needed to assist you with the application process. Your request will be responded to as soon as possible. Reasonable accommodations will be determined on a case-by-case basis. 

 

 


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